The J.J. Ugland Companies’ main objective is to conduct business in such a manner that it creates confidence and trust among customers, financial institutions and partners, establishing long-term relationships. In addition to securing a stable income, this involves a continuous focus on health, safety, the environment and high-quality ship management.

The employees are considerd the cornerstone of the business. The Ugland team of professionals is committed to finding optimal solutions and sustainable solutions to the customers' needs, based on safety first, integrity, honesty and real engagement.

The J.J. Ugland Companies’ philosophy is to have a financially strong and controlled growth within selected markets based on preserving and developing the at all times existing values in a family owned company. Key note elements can be depicted as follows:

U  -  Ugland Family Owned
G  -  Grimstad HQ.
        Global Operations; Safe, Environmentally Conscious, Sustainable and profitable
L  -  Long term relations, investments and objectives
A  -  Attentive to customers, employees and stakeholders
N  -  Norwegian flag (NOR/NIS) desired
D  -  Dependable

General reference is also made to the company policies as presented.